Trailer è Advanced Web Metrics with Google Analytics PDF by ✓ Brian Clifton izmirescort.pro

Trailer è Advanced Web Metrics with Google Analytics PDF by ✓ Brian Clifton There appears to be lots of information, however, it s hard to get at because it s a difficult read for someone at my level of understanding basic I expect it s quite good of you re computer oriented and or have knowledge on the subject Otherwise it s a tough slog with minimal returns.
Are You Getting The Most Out Of Your Website Google Insider And Web Metrics Expert Brian Clifton Reveals The Information You Need To Get A True Picture Of Your Site S Impact And Stay Competitive Using Google Analytics GA And The Latest Web Metrics Methodologies Which Marketing Campaigns Work Best How Do You Quantify Their Success What Indicators Should You Track Packed With Techniques And Insider Secrets Not Documented Elsewhere, This Book Has The Expert Guidance You Need To Enhance Your Brand And Increase Your Site S ROI The book was written by Brian Clifton, who actually works for Google itself, as a team leader for the Google Analytics team for Europe, the Middle East and Africa It is basically information from the source itself.
You could expect a sales pitch for the Google product, but this is not the case here Well, there is also not too much profit to be made from writing a self serving book that is designed to sell the product, because Google Analytics is a free web analytics solution that does not cost a dime to use.
The book is a hands on guide for how to use Google Analytics and in my opinion geared towards the webmasters who have some technical understanding, basic knowledge in HTML and JavaScript and the folks who are doing the actual implementation and configuration of the web analytics solution.
It is full of specific and practical tips and uses real world examples to This book isn t for those who want a brief overview of Google analytics However, if you re trying to go a little deeper this book is great The only problem is Google changes things so rapidly that these books rarely stay totally relevant for that long The good news is many things do stay the same.
There appears to be lots of information, however, it s hard to get at because it s a difficult read for someone at my level of understanding basic I expect it s quite good of you re computer oriented and or have knowledge on the subject Otherwise it s a tough slog with minimal returns.
I am now 3 quarters of the way through this book and even though I have been using GA for 1 year now, I have learned a tonne If you are using Google Analytics you absolutely must read this book Not only does it contain easy to read information on things like top reports and advanced code implementation, it ties implementation and reports in with WHY and HOW you would apply these settings and reports to real world experience, with lots of screen shots to further help understanding.
Clifton produces a gem here that will definately help you increase the value you bring to your company and or clients.
I am now 3 quarters of the way through this book and even though I have been using GA for 1 year now, I have learned a tonne If you are using Google Analytics you absolutely must read this book Not only does it contain easy to read information on things like top reports and advanced code implementation, it ties implementation and reports in with WHY and HOW you would apply these settings and reports to real world experience, with lots of screen shots to further help understanding.
Clifton produces a gem here that will definately help you increase the value you bring to your company and or clients.
I had the privilege of reviewing of Brian J Clifton s book Advanced Web Metrics with Google Analytics Most books either address the broad concepts of web analytics or provide a long list of tips tricks for a specific product This is not the case with Brian s book It s the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics.
Written in non technical terms, the 300 pages book also provides plenty of detailed information about the practices and techniques to set up and configure Google Analytics For those who want to go deeper, it also include a chapter on Google Analytics hacks.
Each section begins with the fundamentals, then gradually bring details and provide real world examples to demonstrate the concepts.
I see three scenarios where this book is a must You are already using GA even if you I cannot tell you how much this book has opened my eyes to what is possible with GA I knew there was potential but what you can achieve is really good.
The information present in this kick ass book gives you the data you need to tell who ever owns a site that you need to understand everything and wehter you think your website fits in their ethos, it should be considered.
Monetizing your site, as the authors says gives you the language to talk to your boss and say, Look, you re losing money here Lets do something about it I didn t read this all in one go thought, I had read it gradually.
I recommend this book, alot.
Few things can be better than a book written by someone on the inside though he isn t any Brian Clifton has written an excellent book for both beginners and intermediate users of Google Analytics, and most of the tips and thoughts apply equally easily to any other web analytics program that people may be using and, indeed, everyone with a website should be using some form of analytics Especially the section on tips and hacks is extremely interesting and handy once you have used Analytics for a bit, giving you an insight into how you can adapt Analytics to your exact purposes If you are at an advanced level then I wouldn t recommend this book, also because it was written a while ago so newer features like event tracking aren t covered at all, and some code is defunct now with the recent updates But for everyone getting started it should be at the top of Boring to read I found.
Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters Chapter 9 called Google Analytical Hacks is probably by far the most challenging chapter for a non technical audience Mr Clifton is very straightforward on this subject He assumes that his readers have an in depth knowledge of JavaScript.
Whoever reads this book will realize how much data Google Analytics can yield Of course, data overkill can lead to analysis paralysis For this reason, Mr Clifton emphasizes that acting on the data is the single most important aspect of web analytics Yet it is this that most people do not achieve Further, Bill Hunt, CEO of Global Strategies International, who Mr Clifton quotes at the beginning o I ve used WebTrends for some time Used a very early version of Urchin circa 2005 Started with Google Analytics in 2008 Google Analytics has come a long way since Urchin WebTrends is definitely potent with a lot features But well you re paying for it Google Analytics is free The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4 5 years, that will be difficult You could pull out data to your local system and workaround this or use Urchin which has a diluted reporting capability.
All that aside This is a fantastic book A deserving 5 starrer.
The flow of this book has been well planned Clifton starts with what reports can be procured from Google Analytics, giving everyone a quick insight into what kind of information gathering is possible A really good way to tell you how potent this tool can be The next section deals with the impl The book was written by Brian Clifton, who actually works for Google itself, as a team leader for the Google Analytics team for Europe, the Middle East and Africa It is basically information from the source itself.
You could expect a sales pitch for the Google product, but this is not the case here Well, there is also not too much profit to be made from writing a self serving book that is designed to sell the product, because Google Analytics is a free web analytics solution that does not cost a dime to use.
The book is a hands on guide for how to use Google Analytics and in my opinion geared towards the webmasters who have some technical understanding, basic knowledge in HTML and JavaScript and the folks who are doing the actual implementation and configuration of the web analytics solution.
It is full of specific and practical tips and uses real world examples to

Brian Clifton

Trailer è Advanced Web Metrics with Google Analytics PDF by ✓ Brian Clifton izmirescort.pro Is a well-known author, some of his books are a fascination for readers like in the Advanced Web Metrics with Google Analytics book, this is one of the most wanted Brian Clifton author readers around the world.