Download Epub Format ß Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business PDF by ↠´ Eric Peterson izmirescort.pro
Download Epub Format ß Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business PDF by ↠´ Eric Peterson Eric Peterson did a great job in demystifying web analytics I m a web metrics analyst in a Fortune 300 consumer brand and learned a lot from this book.
Web Analytics Demystified A Marketers Guide To Understanding How Your Web Site Affects Your Business Is About The Field Of Web Traffic Data And How It Can Be Leveraged To Improve One S Web Site It Is A Book About Making Data Actionable, About Turning Information Into Insight Focusing On The Data, The Tools, And The Metrics That Are Common To Nearly Every Analytics Package Available Today, Regardless Of Price, Performance Or Popularity, Web Analytics Demystified Will Help You Understand Which Reports You Need To Be Looking At To Run Your Online Business Successfully With A Focus On Key Performance Indicators KPIs , Broken Down By Those Best Suited For Each Major Business Model, This Book Is Truly About Making Your Analytics Program Work For You Written By Someone Who Has Worked In The Field For Years, Web Analytics Demystified Is As Complete A Guide To The Field Of Web Analytics Traffic Analysis, Log File Analysis As Exists Today The Author Stands On The Shoulders Of Giants Like Jim Sterne, Bryan Eisenberg, Jim Novo And Hurol Inan, Expanding On Each Gentleman S Ideas On The Subject.
This was outdated and simple before it was pubslished You can read better info just glancing at some white papers for web analytic firms Even the person the author got to write a preface only suggested reading a few chapters which you could read in no time at all.
Website analytics is serious business Eric address the subject matter in a direct and informational manner I have lead several webteams across several Automobile companies and consider this one of the best reference sources for analytics The depth of detail can address novice and professional alike and revisiting the book will always yield either refreshed insights This is a book that I come back too time and time again.
Good window on basic concepts Although a bit dated, it s still nice to have in a library on web analytics.